The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

December 21, 2010 | 1 min read

The controversy surrounding a dog briefly glimpsed in the recent John Lewis advert, has led to Miller choosing the story as part of her 2010 round up.

This is one that made me smile. So, am not sure who is being blamed for this or indeed, whether either the client or the Adam & Eve team are even bothered about the complaints given the publicity they’re generating, BUT one thing I do struggle with is how this scene stayed in the script in the first place.

Given that Clear Cast et al are on the back’s of a script at every opportunity quicker than you can say “sexual success with a girl who looks just shy of 25” or indeed “false eyelash inserts”, I’m just wondering who is on the look out for the poor frozen mutts of this world? It would appear that the dangers of “youth appeal” are far higher on our industry’s collective agenda than animal safety or cruelty and whilst the former is an important collective responsibility we must live up to, I’m not sure what the latter says about us either.

John Lewis Christmas

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