Rob Nicol's favourite campaigns of 2010: Tippexperience

Continuing to hurt following England’s World Cup failure, Nicol turns to Tip Exx in his choice of the best 2010 marketing his opinion.

The advert begins as a typical YouTube video would, but then become intereactive, with the main character, a hunter choosing not to shoot a bear, reaching out of the window towards the Tipp Ex advert and using the product to erase the word 'shoots' from the title.

The viewer is then allowed to fill in their own words within the title ' A Hunter ____ a bear' and watch the videos of the consequences.

I’m still slightly disappointed that the bloke wouldn’t teabag the bear though.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.