Rob Nicol's favourite campaigns of 2010: IRN BRU's Bruzil

Rob discusses his choice of Irn Bru's World Cup campaign as one of his favourite campaigns of 2010.

As part of guerrilla World Cup campaign for IRN-BRU entitled BRUZIL,PHD North in collaboration with Leith, Burt Greener and Blonde, took the radical decision of encouraging Scottish women to breed a new generation of Scots with their Brazilian fathers’ footballing skills, delivering a significant uplift in sales and a Campaign Media Award.