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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Rob Nicol's favourite campaigns of 2010: damnyouautocorrect

Nicol’s final choice of creative work from the last 12 months is a website that highlights the problem with a certain type of 21st century communication.

The website features images of SMS text conversations, which, due to autocorrect being switched on, have lead to the wrong words being 'corrected' and sent as part of a conversation - to embarrassing effect.

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