Liverpool FC to provide personalised match highlights
Liverpool FC has signed a deal which will allow its fans to create their own personalised match highlights.
Subscribers to the club's official website will be able to search for specific match action - for instance a particular Reina save or Gerrard free-kick - and put together their own highlights packages which they can share with friends.
This will be made possible from the 2011/2012 season after the club agreed a contract to use the YourSportTV software provided by interactive technology firm Edit.TV.
Andrew Robinson, head of digital media at Liverpool FC, said: "We are excited at the prospect of our LFCTV Online subscribers being able to search within and across matches to collate playlists and share with their friends.
“YourSportTV will increase the enjoyment of our fans through its ability to offer a more detailed, analytical, user-driven engagement of match content across domestic and European matches.”