Ian McAteer's stories of 2010: Story's Government cluster wins
In terms of Scottish marketing news, McAteer highlights Edinburgh agency Story UK winning two cluster accounts from The Scottish Government as the most memorable for the industry.
The agency won two cluster contracts from the Scottish Government, its environmental marketing and its Health Improvement work as well.
The first work has begun to roll out too:
And warm congratulations to them. My gut tells me they brought a clarity to the thinking which perhaps us more established players lacked. Some of Story’s work has started to emerge - inevitably the market will be interested to see how they perform.