Ian McAteer's stories of 2010: Geolocation
The development in way finding software is the next topic that McAteer highlights from 2010.
Tom-Tom, Foursquare, Google Maps, Google Traffic, Facebook Places, Gowalla - all these innovations are changing us, changing business, and changing how we think about marketing brands.

This especially has huge implications for retail, entertainment and sales promotion. Brilliant.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.
Sign up