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Ian McAteer's stories of 2010: Geolocation

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By The Drum Team | Staff Writer

December 21, 2010 | 2 min read

The development in way finding software is the next topic that McAteer highlights from 2010.

Tom-Tom, Foursquare, Google Maps, Google Traffic, Facebook Places, Gowalla - all these innovations are changing us, changing business, and changing how we think about marketing brands.

This especially has huge implications for retail, entertainment and sales promotion. Brilliant.

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