Ian McAteer's favourite campaigns of 2010: Taggart
Just like a man in advertising, McAteer has chosen an advert devised by his own agency, The Union, promoting long running Scot's crime series, Taggart.
When I saw the rough cut of the Taggart promo we made recently I said “Thank you” to the creative team, Michael Hart and Ben Craig. It is when I see work like this that the agency has created, that I am reminded why I am in this industry.
There’s a long story behind this work - suffice to say it was not an easy challenge, and if it hadn’t been for the tenacity and talent of Michael and Ben, and the account director, Louise Campbell, I’m not sure it would have happened.
STV are delighted, and the tracking research shows that creativity delivers in spades.