Ian McAteer's favourite campaigns of 2010: Movember
The first of the list for campaigns chosen by McAteer from the last year is the annual Movember campaign.
This is an online viral campaign.
The concept, the website, the whole idea - is pure genius. It has raised millions in the UK, Canada, USA, Australia, Ireland and New Zealand.
We got involved in the office and raised over £2,200 - I was stunned to raise over £1,400. The website and the method of giving was so streamlined. Just shows - no idea is too silly.