Ian McAteer's favourite campaigns of 2010: John Lewis
Second on Mr McAteer's list of campaigns from 2010 is the 'More than a Woman' advert from John Lewis.
John Lewis is a company both ourselves and the client admire, because its brand values and product quality comes closest to where Sterling is positioned.
The ‘More than a woman’ TV ad is sheer class - and it’s a co-incidence that it was directed by Dougal Wilson, who’s talent was spotted by my partner Andrew Lindsay, and who went on to great things at The Leith.