The Drum seeks your top fictional brand ambassadors


By The Drum Team | Staff Writer

December 21, 2010 | 3 min read

The Drum is on the hunt for our readers favourite fictional brand ambassador. This could be a childhood favourite such as The Milky Bar Kid, or a more recent arrival such as Aleksandr Orlov the Meerkat, just so long as they’ve lingered in your head longer than any 30sec advert has a right to.

We’ve assembled a motley collection of 19 artificial creations for our online poll, ranging from the simple, such as slapping a pair of oversized cartoon eyes on the product you wish to flog, see the M&M’s. To more elaborate creations such as the tyred and tested Michelin Man.

A catchphrase is of course a useful tool to reinforce the message, cue Tony the Tiger’s “They’re Grrreat,” or Coco’s: “I’d rather have a bowl of Coco Pops,” but whose message hits the right note?

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Such improbable mascots tend to be far more animated than their flesh and blood rivals and less inclined to fire into a strop, grow old, or go on strike, meaning they are likely to remain a key weapon in any advertiser’s armoury.

Make your opinion heard and get voting, Monkey and co are counting on it.


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