Modern Marketing

The Mission Marketing Group clarifies Robson Brown plans


By The Drum Team | Staff Writer

December 20, 2010 | 3 min read

The Mission Marketing Group has moved to clarify exactly what its position is in terms of its acquisition of ‘assets’ belonging to now defunct agency, Robson Brown.

Last week it was announced by the administrators of Robson Brown, Zolfo Cooper, that ThinkBDW, part of The Mission Group, had purchased the name and intellectual property rights to Robson Brown, which ended the hopes of the previous senior management team to resurrect the agency themselves.

Some fixtures and fittings had also been acquired.

Peter Fitzwilliams, financial director for the Mission Group, explained that the group had not acquired the company, as there was no company to acquire, but had only bought the rights to the Robson Brown name and was speaking to former clients and staff with the intention of relaunching the business as part of the group, if viable.

The process is being led by Robert Day, chief executive of ThinkBDW and a group board director for The Mission Group.

Fitzwilliams also confirmed that the group was looking to restart the business in Newcastle ‘as soon a possible’ should plans go ahead.

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A link through to the Robson Brown website has also been added the The Mission Marketing Group's homepage for group agencies which also includes Big Communications, Story, Fuse Digital and Bray Leino.

Robson Brown closed its doors in November after 26 years in business, having been placed into administration and then liquidation only six months after its acquisition by media company Round 2.

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