Public Relations

Ptarmigan Bell Pottinger names winners to join student PR agency


By The Drum Team | Editorial

December 17, 2010 | 3 min read

Ptarmigan Bell Pottinger has chosen four students from Leeds Metropolitan University to join its student agency, who will work on national brand campaigns for the next year.

The chosen four, Andrew Davies, Natalie Torbett, Aimee Clarke and Claire Thomas, have been chosen for the year-long placement, having won the agency’s annual competition inviting groups of PR students to pitch a campaign idea.

This is the second year that the competition has run and saw the students given a brief for the Leeds Corn Exchange and asked to present campaigns that would engage consumers and increase footfall to the redeveloped shopping centre using social media and experiential events.

Nathan Lane, director of Ptarmigan Bell Pottinger, who was one of the judges of the competition, said: “The standard of students that we had pitching this year was extremely high and the four we have picked will be a huge assist to our team. The Ptarmigan Academy offers organisations the chance to work with young talented people who have great insight in to the youth market.

“This initiative demonstrates our continued support for the Leeds Metropolitan University PR course and commitment to developing and retaining regional PR talent. The four students will benefit by working closely with experienced PR consultants on a diverse range of brands.”

The team will begin immediately to work on managing the PR activity around charit event Challenge66, working with Andy Mcmenemy, the son of a former soldier, who is attempting to break the world record for running consecutive marathons by running 66 marathons in 66 days in the 66 cities of the UK.

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