Keep Britain Tidy to release new brand communication in 2011
Keep Britain Tidy has announced that it is to launch a new communication brand next year.
The ‘Love Where You Live’ brand has been developed alongside the Litter Challenge Group, which has also aided with its financing.
The Litter Challenge Group is comprised of: Defra, Keep Britain Tidy; Local Government Regulation; Campaign to Protect Rural England (CPRE); Wrigley; Imperial Tobacco; Japan Tobacco International; Network Rail; Highways Agency; Durham County Council; Knowsley Council; Gallions Housing Association; Wakefield and District housing; McDonalds; Coca Cola; Greggs; British Plastic Federation.
The announcement of the new brand was made alongside the release of a survey which reveals that there have been no real improvements in litter levels.
The Local Environmental Quality Survey for England also found that levels of smoking related litter, confectionary packaging, non-alcoholic drink and fast food related litter have also risen in 2010.