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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

CNN braced for Piers Morgan

Larry King bowed out from his role as host of Larry King Live last night, bringing to a close a 25 year spell on the American institution.

King’s retirement comes amidst a decline in viewers as celebrities, presidents and pop stars preferred to appear on Oprah Winfrey and Barbara Walters.

King was often accused of being too soft on interviewers, a perception which may have helped bring A-listers on board but which had hit ratings.

It seems that is why CNN have selected Britain’s very own Piers Morgan, the former editor of the Daily Mirror, to go head to head with Oprah and co thanks to an eye for scoops honed from his tabloid days.

Morgan has said his ideal interviewee would be President Obama when he figuratively dons King’s trademark braces next month.

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