VisitBritain has claimed that it has become the most influential national tourism board on Twitter.
The tourism board has said that it’s Twitter feed has reach number 42 in the international league table of companies listed under Influencers in Travels ’50 Most Influential Travel Related Companies Online’ with a Klout score of 63, the high of any national tourism agency in the world.
The score is results from the amount of activity that takes place on Twitter around the use of @visitbritain and how it engages with the travel community and its number of followers.
Laurence Bresh, director of marketing for VisitBritain, said: “This is clearly an achievement in itself and also a great foundation on which to build our use of social media to engage the world and inspire visitors to Britain. It will be at the heart of our campaigns to leverage the opportunities of the Royal Wedding in 2011 the Diamond Jubilee in 2012 and then the Olympic and Paralympic Games in London. It will help us showcase Britain to the world and deliver increased tourism revenues across the UK.”
Bresh continued; “Klout Score is fast becoming the standard for measuring influence on Twitter so we are delighted it indicates that we are an influential tourist board that is world class in its use of social media.”