'Dark Life' of Guinness TV ad to hit Ireland tomorrow
A new TV advert for Guinness is set to hit screens tomorrow in Ireland, and will run in the UK from March.
Created by Irish International and AMV, subsidiaries of BBDO, the ‘Dark Life’ advert includes the catchline ‘There’s life in the dark’ and was directed by Frederic Planchon, and produced by Academy Films.
Garbhan O'Bric, head of marketing communications for Diageo, said: "The hallmark of great Guinness advertising is a simple compelling truth, celebrated in a unique and imaginative way. At the heart of this film is the idea that there is more life in the dark. The team have created a spellbinding and captivating film that connects with consumers across borders and cultures."