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Brass comes clean on redundancy consultation process

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By The Drum Team, Editorial

December 15, 2010 | 3 min read

Having last week denied that it was set to make any redundancies, Leeds marketing agency Brass has confirmed that as many as 20 roles could be at risk as a result of losing business through public sector budget cuts.

When approached by The Drum on Friday, Brass denied that it had made several redundancies as a result of its advertising contract with housebuilder Persimmon Homes coming to an end.

Now CEO John Morgan has revealed why the agency has found it necessary to review between 10 - 20 jobs out of its workforce of around 175.

He said: “The economic difficulties continue to impact businesses in every sector and, consequently budgets are being adversely affected. We have particularly felt this amongst some of our public sector clients. That has forced us to review our costs, and several weeks ago we started a consultation process.”

Morgan added that a number of roles had been identified as being ‘at risk of redundancy’ and that a consultation process has been entered which would possibly conclude this week.

“We have identified a number of roles that are at risk of redundancy and are in consultation with the individuals affected. That process is likely to conclude this week but until then we are unable to comment in any more detail publicly due to the ongoing nature of these discussions.

“The actions we are taking are extremely painful for everyone concerned, both those directly affected and the rest of the business.

“Brass is still a strong and profitable agency, and we have enjoyed consistent growth over our 27-year history.

“We have a great team of talented people, a client list that is second to none and we have a responsibility to maintain the long term strength of the business.”

“Also, we are contracted with Persimmon until the 31st January and again as part of ongoing discussions we cannot make any further comments on this subject.

The agency’s contract with Persimmon Homes expires on 31 January, with a decision yet to be reached between McCann Erickson Birmingham and Fuse8 it is understood.

The Drum learned last week that managing partner Malcolm Cowing will also be leaving Brass in the new year. Cowing was outspoken about the mooted redundancies in our comments section.

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