Drinks manufacturer Halewood International has tasked McCann Manchester with delivering a social media strategy across its alcoholic drinks portfolio which includes brands such as Lambrini, Crabbies Alcoholic Ginger Beer and Lamb’s Navy Rum.
Following the three stage pitch process initially involving eight agencies ahead of a four-way-pitch, the first brief for the agency is currently underway as it uses social media to support two TV Christmas campaigns for Lambrini and Crabbie’s Alcoholic Ginger Beer.
Wider social media activity will be announced in the New Year with driving fans for Lambrini and Crabbie’s to their existing Facebook pages a priority to broaden its audience.
McCann Erickson Manchester has worked alongside Halewood International since 2007 having handled trade and corporate PR, as well as reputation management for the client.
Sue Beck, senior brand manager for Halewood International, said: “We recognise the importance of the digital marketplace and we know that many of our consumers are already online talking about us. We now need to start taking part in more of these conversations so we have renewed our focus on social media and asked McCann Manchester to help us grow our brands through these channels.”
Robin Wilson, director of social media at McCann Manchester, added: “Each brand has its own loyal following and personality and social media offers an opportunity here to create further interaction and excitement around them. The campaigns will be upbeat, interesting and engage people.”