British Midland International undergoes brand refresh
British Midland International has unveiled its new logo as it aims to strengthen its brand.
Following a strategic review of its brand when the company joined aviation group Lufthansa last year, it has chosen to adopt the full title British Midland International, rather than the abbreviation bmi.
The new brand sees a refresh of the heritage blue colour used by bmi with the aim of achieving greater stand out in its communications.
Joerg Hennemann, chief commercial officer for bmi, said: "In British Midland International, we are building a clearly-defined, well-positioned and easily understood brand. Our customers around the world associate themselves with a British airline and our refreshing, new visual identity will help us to communicate in an even clearer way with our customers and staff alike. Our new logo shows our customers that we are an international airline with a strong British heritage.”
It is also understood that BMI Baby's brand will remain unchanged and continue as a seperate brand within the group.