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Dig For Fire Keep Britain Tidy News

Keep Britain Tidy's Dog Poo Fairy campaign hailed a success

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By The Drum Team | Editorial

December 13, 2010 | 2 min read

A recent campaign from anti-litter charity Keep Britain Tidy featuring a toddler blinded by dog fouling has been hailed a success having recorded a 43% reduction in the problem.

The campaign, created by Dig for Fire, which featured the slogal ‘There’s no such thing as the dog poo fairy’, was backed by 96 councils across the country after research found that 70% of local authorities had a problem with dog fouling in their area.

Research also found that four out of five people didn’t know that dog bags could be thrown in any bin.

The message of the campaign asked dog owners to put their bags containing dog poo in any bin, which has led to a 43% reduction in dog fouling across the country.

Phil Barton chief executive of Keep Britain Tidy said: “The public don’t want streets smeared with dog mess and have responded to our message to bag it bin it and put it in any bin.”

Statistics come from research conducted by Keep Britain Tidy before and after the campaign.

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