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Studio Output lets fans remix Ministry of Sound flyers


By The Drum Team, Editorial

December 8, 2010 | 2 min read

Studio Output has created an 'interactive flyer' as part of its monthly artwork for the Ministry of Sound nightclub.

Along with the usual print flyers and press ads, the Nottingham and London agency has created a 'Granimator' pack using the artwork and sounds from the club's resident DJs.

It means that iPad and iPhone users can, in effect, remix the artwork using Granimator tools on their devices, all to the tune of Ministry record spinners Michael Woods, Joe & Will Ask? and Cosmonauts.

Studio Output's team think they've created the world's first interactive flyer. Can anyone prove them wrong?

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