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Thinking Juice

Identity and communications for Traveller Challenges Race the World Game by Thinking Juice

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By The Drum Team, Editorial

December 7, 2010 | 1 min read

Airport based entertainment facilitator Traveller challenges has tasked Thinking Juice with designing the identity for Race The World, a large-scale Scalextric track that is being displayed in airports around the world.

The agency picked up the contract following a creative pitch, and also designed the launch communications and website for the game, which launched at Gatwick last month and will roll out across another 11 airports over the next three years.

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