Outdoor body and NHS opt for Different Digital approach

Different Digital has picked up new website and online campaign briefs from the Outdoor Industries Association (OIA) and the NHS.

OIA, the national trade body for the outdoor leisure pursuits market, has hired the Newcastle agency to build its new website to increase the popularity of outdoor activities across the UK.

The site is due to launch next spring and will be backed by an online campaign, featuring social media and mobile.

Different's win with the NHS will see it produce a website and internal marketing campaign to promote its cycling scheme across trusts in Newcastle, Sunderland and Durham and Darlington.

Nick Salloway (pictured), Different Digital's managing director, said: "Throughout 2010 Different Digital has managed to buck the trend, constantly securing new contracts which have allowed us to invest further in our developing business."

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