MyTuxedo looks for PR boost from Bottle
The MyTuxedo website has appointed Oxford-based Bottle PR to raise its profile after a competitive pitch.
Bottle will work to raise awareness of the online retailer through consumer press, traditional PR and a "comprehensive" social media campaign.
The campaign will coincide with the launch of a new-look My Tuxedo website in the new year and will focus on men of all ages and mums and female partners buying formalware for their loved ones.
My Tuxedo chairman John Croft said the combination of social media campaigns with traditional PR "really struck a chord".