Multiyork launches brand campaign with WFCA
Multiyork, the Norfolk-based retailer of tailor-made sofas, has launched a brand campaign with WFCA.
The ads, running in national and local press, feature the line "Beautifully made for each other" and show a woman who appears to be tailored into the setting.
Multiyork's marketing director, Sarah Herbert, hopes the campaign will open the firm to a wider audience. She said: "People who know us, love us. But we have a great story to a wider audience – our style, our choice, our British craftsmanship."
Media planning and buying is being handled by WalkerMedia.