The identity and associated campaign material to promote Global Radio Group station 95.8 Capital FM’s Jingle Bell Ball with Window’s 7 has been created by Social.
The Ball, which will take place on 4 and 5 December at the O2 Arena, will include performances by Kylie Minogue, The Script, Duffy, Scouting for Girls, JLS, Black Eyed Pea, Scherzinger and Saturdays.
Social was tasked with creating the brand identity and associated campaign materials including online activity and branded support such as programmes, tickets, ticket wallets, signage, VIP invites and laminates.
Robin Wicker, designer for Social, explained that The Jingle Bell Ball's target audience is predominantly teen but the challenge was not to alienate the broader audience that Capital FM attracts.
“Our approach was to develop a winter wonderland theme and to create a clean environment that was open enough to house typography and clear messaging. Global were very keen on developing a character for the branding at which point the polar bear was born. The bear quickly became a focal point for the campaign adding a welcome touch of humour that will ultimately come to life through a series of animation sequences to introduce each act,” he added.
Social has also recently developed work for the Global Radio Group’s XFM rebrand.