Digital Transformation

Online prize draw heads up Arriva festive campaign

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By The Drum Team | Staff Writer

November 29, 2010 | 3 min read

A festive online prize draw campaign for bus firm Arriva has been created by Freestyle Interactive.

The ‘Double Decorations’ campaign has a prize draw mechanic and a theme based around a virtual Christmas tree, and aims to share message of goodwill during the countdown to Christmas.

Competitors will try to win one of eight regional prizes of £250 Tesco vouchers, alongside nominating a charity to receive a cheque worth £250 from Arriva.

The top prize winner will receive a shopping voucher worth £1,000 at Love2Shop.

David Shadbolt, marketing manager for Arriva, explained that the campaign was in line with the company’s customer marketing activity focus online.

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“We have seen a 42 per cent year-on-year increase in web traffic to our site. Online marketing is now very much at the core to our marketing communications strategy and activity. Freestyle has worked closely with Arriva’s in-house teams including our PR agency Haslimann Taylor, ad agency Cogent and media agency PHD who handled all the outdoor. We are delighted with the collective creative output,” he explained.

"The brief called for a campaign to generate brand engagement and data acquisition as well as a desire to do something warm, caring and fun for Arriva’s thousands of customers to get on board with during the run up to the festive season,” added Shadbolt.

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