Former CheethamBell JWT chairman Katrina Michel has joined the board of AIM Solutions as non-executive director.
Michel, who recently left Planning Express to pursue a teaching career, has joined the Chester based company’s board and has begun an appraisal of the reward and loyalty market and the way the industry communicates with its target market.
Michel said, “I’m really excited to be following this research through by working with the board to reposition AIM Solutions in the loyalty and sales promotion market. This insight will allow us to lead the way in delivering instant rewards that have real value and relevance to the consumer, which is what our research tells us end-users are seeking.”
Simon Kent, MD of AIM Solutions, said, “Our recent research has resulted in a fresh wave of thinking and a completely new language and way of creating and communicating offers to end users. Katrina’s, huge depth of experience and consumer insight on the board will help AIM deliver what consumers actually want. She is a great asset.”
The company is also set to expand in the near future and has moved to larger premises in Chester, as well as opening a new office in Dublin and a new website.