Love Sex. Durex campaign to hit screens

The first campaign for Durex, featuring its new brand signature ‘Love Sex. Durex’ is set to roll out, likely to be the final campaign developed by McCann Manchester following Reckett Benckiser’s decision to make Euro RSCG Worldwide its lead UK advertising agency.

The global campaign is set to run across TV, print and digital from 25 November, and is already running throughout Europe, Asia and Spain.

Last week it was announced that Reckett Benckiser, parent company of Durex and Scholl, was set to pull the accounts for both brands out of McCann Erickson Manchester following the acquisition of their owner SSL International in the summer.

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