A multi-million pound campaign is to be launched by The-Co-Operative Group for The Co-Operative Food, set to be unveiled in January.
Created by TBWA/Manchester, the campaign will run across TV, Radio, print, cinema, billboard, online, video on demand and point-of-sale.
Sean Toal, Commercial Director at The Co-operative Food, commented: “We’re all very excited by the campaign as it approaches the theme of grocery shopping from a really fresh, honest and passionate prospective. We wanted a campaign that would work across a variety of mediums and that would connect with our customers on a very real level.”
Fergus McCallum, CEO of TBWA\Manchester, added: “As a top five grocery retailer, The Co-operative is in a position to lead the way and prompt new thinking and conversations around shopping. We have created a campaign that we hope will make people think about their shopping habits and will hopefully encourage a change in some fairly deep-rooted behaviour.”
Meanwhile, The Co-Operative has begun its marketing campaign in the lead up to Christmas (see below.)