Dig For Fire

Feasters increases snack range alongside new website and packaging


By The Drum Team, Editorial

November 23, 2010 | 2 min read

Microwaveable snack manufacturer Feasters has launched new packaging, a website and additions to its range in response to consumer demand.

The brand has expanded the number of its products to 17, including the 100% All Steak Pie, Chilli Con Carne jacket potato, 100% Cod Fish Finger sandwich and a wraps range, which will roll out this month.

Feasters has also recently launched a new-look website which features retro-look text and imagery, competitions and user interactive applications.

The rebrand was designed by Kaleidoscope, while the online, press and on-pack offer was overseen by Dig for Fire and supported by a six-week press campaign in the Mirror and on-pack to win a family holiday to Universal Studios.

Nicola O’Dwyer, marketing manager for Feasters, commented: “As the fastest growing brand in our sector - with a 39% market share*** - its important we keep our products, packaging and online activity fresh, appealing and innovative and we’ve achieved this with our recent rebrand…We felt the rebrand was the perfect opportunity to communicate our good and ready message to our consumers in a fun and fresh way.”

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