Tesco Magazine campaign seeks Mum of the Year
Tesco Magazine’s annual Mum of the Year campaign is to be promoted by Mason Williams.
The promotion of the campaign, including promoting the shortlist of mums, working alongside celebrity ambassadors and managing the award ceremony in February, will be handled by the PR agency following a four-way-pitch.
Mason Williams four-strong account team for the project will be headed up by deputy managing director Jen Higgins.
Higgins commented: “We have vast experience of talking to mum through our existing clients, such as Hasbro and Schwarzkopf. Our campaign is a combination of traditional print media and broadcast, running alongside a blogger outreach programme and a Facebook initiative.”