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Interflora delivers seasonal campaign brief to Madhouse

Manchester marketing agency Madhouse Associates is working on the master creative and guidelines for Interflora's new seasonal campaigns after winning a competitive pitch.

The flower firm put out the brief as it looks to establish "a single creative direction" for its key sales periods at Christmas, Valentine's Day and Mother's Day.

Creative for each season will show "the beauty of Interflora's floral ranges" together with "the emotions felt by recipients" of the flowers. The first work is due to go live this month.

Madhouse account director Stuart Hornby said: "It's always great to win a pitch for such a famous brand. I know the team (pictured) are excited by the challenge of creating the brief to support Interflora's busiest periods."