Hammonds set to help consumers 'Wake up your bedroom'
The first campaign for Hammonds by Brass, which picked up the account in June, will launch this month.
The campaign will have an initial focus on the brand’s bedroom range, following a period of in-depth research, brand development and brand strategy planning by the Leeds agency.
Using the new theme ‘Wake up your bedroom’ the graphic styling of the campaign will cross all media channels with the launch of a new development and related PPC, SEO and a 104 page brochure, as well as a suite of national and local adverts, direct mail, POS and in-store event support across the 90 Hammond’s showrooms included.
David Lavelle, Managing Partner at Brass, explained: “Having discovered that there was a lack of differentiation in the sector – both in advertising messaging and look and feel – we identified a need to create a very different tone of voice and visual identity for Hammonds to achieve real cut through in the market. Hammonds is a dynamic, energetic and engaging brand and we wanted to create a vibrant and visually exciting campaign”.
Claire Parker, marketing director for Hammonds, added: “The aim of our agency review was to investigate whether we could achieve strategic and creative alignment in all our work across all channels via one agency. Brass is playing a key role in ensuring we improve both the creative and commercial effectiveness of our campaigns. By working with our central marketing team on both national and local strategy, Brass’ integrated expertise means we can support our web, call-centre and store teams to maximise effectiveness across all our different media channels.”