Video: Code Computerlove's MiAwards Grand Prix pitch
In a first for the MiNetwork Awards, held last night, the agencies competing for the Grand Prix were challenged to present a pitch live in front of an audience of hundreds. The results were... unexpected.
The idea behind the pitches was to help the judges decide which agency should take away the night's overall prize.
While Thinking Juice and Multiply handled the pressure with ease, one remarkable pitch stood out above all others with both the baying crowd and the esteemed panel.
Step forward Code Computerlove boss Tony Foggett. Or should that be Napoleon Dynamite?
Just as Ricky Gervais always gets harangued to do that dance, will Foggett ever be allowed to forget this moment of inspiration?
Thanks to Code for sending us this video footage of their winning pitch...
You can see the full list of award winners here.