Speedo looks to increase e-commerce activity

The world's largest swimwear brand, Speedo, is overhauling its e-commerce capability as it looks to do more business online in the future.

The world's largest swimwear brand is looking to PRWD to provide an expert usability evaluation of their current e-commerce website with the aim of identifying key opportunities to improve the customer experience and subsequently help improve on-site conversion rates. Following the evaluation PRWD will also provide a series of new page designs based on the recommendations provided, with a particular focus on the checkout process. 

Paul McDermott, head of e-commerce at Speedo International, added: “We care passionately about trying to give our consumers the best possible online swimwear experience. We realised that it’s too easy to see things only from our own perspective and needed some qualified help to understand what matters most to our consumers.”

“Working with PRWD has been invaluable. Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations.”

PRWD boss Paul Rouke commented said: “We were delighted to be approached by Speedo to help improve their e-commerce conversion rate. We have been able to provide a substantial amount of recommended improvements and we are looking forward to seeing the impact these have on encouraging more visitors to order online from Speedo.”

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