A TV campaign for Lambrini is set to break next Monday during ITV1’s ‘I’m a Celebrity...Get Me Out of Here’, ahead of the Christmas season.
Created by BJL, the 30 second TV campaign will aim to fuel Britain’s love for the brand and will air nationwide, supported by a consumer PR campaign, also being delivered by BJL, which will also inform online and trade support.
Mediacom North is handling media planning and buying.
Sue Beck, senior brand manager for Lambrini, explained: “Lambrini is enjoying a good year with loyal and new customers buying into the range of Original, Peach, Rose, Cherry and Light varieties. The new campaign created by BJL, captures perfectly just why hard working, down-to-earth consumers love Lambrini, now one of the nation’s most iconic wine style drinks brands.”
Charlotte Thompson, director at BJL, added: “The new ad tells the story of Lambrini Girls’ lives to the iconic soundtrack, ‘I Am What I Am.’ They’re down-to-earth divas and the new commercial, beautifully directed by Kezia Barnett, literally places them in the spotlight. Celebrating the originality and character Lambrini shares with its consumers, the ad shouts out that being on a budget shouldn’t stop you enjoying life.”