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Independent to launch i iPad app

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By The Drum Team, Editorial

November 17, 2010 | 2 min read

The Independent is to launch a subscription-based iPad app for its spin-off newspaper i on Friday.

The three-week old daily paper costs 20p in print form but the iPad edition will be charged at £1.79 for 10 issues. Subscribers can receive 20 copies for £2.99.

Internet service provider Be Broadband has signed up to be the exclusive sponsor of the app during its launch.

Zach Leonard, managing director of digital for the Independent, said the aim is to "make the app available to as many people as possible", but he did not specify sales targets.

The Independent is also revamping its existing iPhone app, which is currently free to use but is expected to switch to a paid-for model once the new version is ready.

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