Euro RSCG PR hires McGuckian from Fishburn Hedges to "support" MD
Euro RSCG PR has announced the recruitment of Julie McGuckian to support MD Brian Beech in overseeing the growth and development of their Manchester and Edinburgh offices.
McGuckian joins Euro RSCG PR from Fishburn Hedges where she co-headed the corporate and brand reputation team and, as an associate director, led a mix of public and private sector accounts. This included targeted behaviour change campaigns, such as the award winning adult basic skills Get On campaign, to "significant" integrated campaigns for BT Retail, Barclays Business and Tesco Bank.
McGuckian brings 13 years' experience from both the public and private sector. Prior to joining Fishburn Hedges, she spent four years at Tesco where she headed up the press team as deputy to Tesco’s media director. During her time at the supermarket she also managed corporate affairs issues for Tesco Express, a role which included helping to develop and implement their first community plan.
She previously spent four years at the Department of Trade and Industry, where she developed and implemented communication strategies for a number of directorates, including consumer affairs and the small business service, where she headed up the press desk.
“There has never been a better time to be joining Euro RSCG PR," said McGuckian. "The agency has impressive credentials, a superb client list and a new integrated offer that puts PR at the heart of the creative process."
Commenting on the appointment, Brian Beech added: "I'm delighted that someone of the quality of Julie is joining us at this exciting time for the Manchester and Edinburgh offices of Euro RSCG PR. Her CV is incredibly impressive and having her on board will help consolidate our position as one of the most successful PR operations in the North."
Euro RSCG PR is retained by Asda, Greggs, Pets at Home, Debenhams and Mecca Bingo, amongst others.