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Bluewater Christmas campaign being developed by Live & Breathe

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By The Drum Team, Editorial

November 16, 2010 | 2 min read

Bluewater shopping centre has briefed Live & Breathe with developing its Christmas marketing campaign.

The campaign will aim to reinforce the centre’s positioning as a leading Christmas shopping destination for consumers, with Live & Breathe developing the conceptual work for the spread of media routes including TV, radio, outdoor and Mall.

TV and radio is set to roll out imminently involved a Winter Wonderland theme and a strapline ‘Start Your Christmas Story’.

Live & Breathe was appointed by Bluewater as its marketing agency earlier in the year with a through-the-line remit of delivering TV, press and online advertising to in-centre

Nick Gray, managing director of Live & Breathe, said: “Bluewater shoppers are a discerning audience who are always looking for something new. Our remit is to meet that demand and to inspire shoppers and engage retailers, reinforcing Bluewater’s standing as Europe’s leading retail and leisure destination. Our Christmas campaign delivers on all of these measures but also injects a sense of magic and anticipation showing how a visit to Bluewater can really play a role in the ritual and theatre that are part of the Christmas experience.”

David Wilkinson – Bluewater’s head of marketing comments: “I am pleased with the creative that Live & Breathe have produced for us this Christmas, which delivers well against our brief of reinforcing Bluewater’s outstanding credentials as a leading retail and leisure destination”.

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