True North campaign for Nam June Paik at Tate Liverpool
Manchester agency Truth North has created the visual identity and promotional campaign for the forthcoming Nam June Paik exhibition at Tate Liverpool and FACT.
Paik, who is believed to have invented the term 'information superhighway', was the first video artist and his work paved the way for the MTV generation.
The exhibition, running from December until March, documents his work from early music performances and TV works to robot sculptures, lasers and large-scale video installations.
True North's creative director, Alan Herron, said: "This is an exciting body of work by an artist I’d previously had no knowledge of. The breadth of the Nam June Paik portfolio was amazing to discover and suggested some stunning visual material that we could incorporate into the promotional material.
"We adapted the corporate Tate typeface to reflect Nam June Paik interest in video technology and to convey a sense of dynamism and modernity.”