Tribe creates new identity for recruitment firm SF
Nottingham agency Tribe has created a new corporate identity for national recruitment consultancy SF Group.
SF commissioned Tribe because its old identity was "no longer reflecting the vision of the company". It wanted a new look to mark its expansion from filling financial and clerical roles into new sectors.
Senior creative Simon Dunn said: "The identity was developed by utilising the slashed logo marque throughout, making it a key component of their visual language.
"The strength of the branding meant that a two-colour print and typography, coupled with monotone photography were the only components necessary in creating a confident visual identity.”