Design

Tribe creates new identity for recruitment firm SF

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By The Drum Team | Editorial

November 15, 2010 | 2 min read

Nottingham agency Tribe has created a new corporate identity for national recruitment consultancy SF Group.

SF commissioned Tribe because its old identity was "no longer reflecting the vision of the company". It wanted a new look to mark its expansion from filling financial and clerical roles into new sectors.

Senior creative Simon Dunn said: "The identity was developed by utilising the slashed logo marque throughout, making it a key component of their visual language.

"The strength of the branding meant that a two-colour print and typography, coupled with monotone photography were the only components necessary in creating a confident visual identity.”

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