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Chapter picks up Halfords press inserts brief

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By The Drum Team | Staff Writer

November 15, 2010 | 2 min read

Halfords has appointed Birmingham agency Chapter to create a series of national press inserts to support its Christmas sales campaign.

More than 10 million inserts will be distributed through national press following the agency's development of a range of concepts.

Chapter was also commissioned to shoot a wide selection of photography to support the campaign.

Andy Brotherton, Halfords' senior marketing manager, said: "The team at Chapter has worked very closely with the Halfords marketing team and myself to develop strong offer-driven communication that will drive sales over the important festive period."

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