Video: St David's gets Different Christmas campaign
St David's in Cardiff today becomes the latest shopping centre to launch its Christmas TV campaign. Watch the ad, created by Newcastle agency Different, here.
The campaign has been created by Newcastle agency Different, its first TV work for St David's since its appointment a year ago.
The ad, which breaks on ITV1 Wales today, puts a (subtle) seasonal spin on the 'Find your St David's' campaign which the shopping centre has been running since its opening in October last year.
Production company Mask worked on the Shoot while Cardiff-based Zeffa handled media buying.
St David's Christmas campaign arrives days after the Trafford Centre and Liverpool One launched festive TV ads.