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Uber campaign for Casio's Iron Man watch

Sheffield agency Uber has created a campaign for Casio's tie-in with Hollywood blockbuster Iron Man 2.

The campaign promotes the 'Edifice Wave Ceptor timepiece' which is being marketed as the 'Iron Man Watch' in time for Christmas and the film's release on Blu-Ray and DVD.

Uber's campaign includes press ads, national outdoor 6-sheets, a website where visitors can vie to win a trip to Hollywood and in-store point of sale.

The agency has created several campaigns for Casio since being appointed by the electronics firm a year ago. Its first work was a similar tie-in campaign for Casio's involvement with Avatar.

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