Carling launches Scottish Cup promotion
Carling has begun issuing in bar visibility kits to 625 bars throughout Scotland for the Scottish Cup in a promotions drive which will see the beer brand offer consumers the chance to win Scottish Cup Match tickets for every pint of Carling purchased.
Each kit comprises a range of point of sale items from tent cards, drip mats, posters and flyers through to external banners that proclaim each pub as a live Scottish Cup venue.
Paul Miller, Director of Sales, Molson Coors Scotland commented: “The Scottish Cup is an excellent sales platform for bars to capitalise on and these kits have been created with that in mind.
"They increase awareness of the venue as a great place to enjoy the match as well as helping us fulfil our commitment to support our customers by getting a million people back down to their local.”