The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Jamhot Xscape

Xscape will Toss the Turkey for Christmas


By The Drum Team, Editorial

November 10, 2010 | 2 min read

A festive food campaign has been designed to promote Xscape’s three entertainment destinations in the UK.

The ‘Toss the Turkey’ campaign, by Glasgow creative agency JamHot, promotes Xscape as a Christmas destination for family, friends and workmates, located at Braehead, Leeds and Milton.

The campaign is being delivered across press and outdoor advertising, promotional street teams wearing turkey suits, as well as an in-centre tasting event.

The campaign also runs on-line with a Toss the Turkey game allowing players to compete for the chance to win a festive food frenzy at their local Xscape centre.

Colin Reid, marketing manager at Xscape Braehead commented: “We were looking to devise a fun campaign to promote our festive food offering and make us stand out from the crowd this Christmas. The team at JamHot delivered on this with a striking concept that transferred well across all communication mediums both on-line and off-line.”

Jamhot Xscape

More from Jamhot

View all


Industry insights

View all
Add your own content +