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DADI Award 2010 winners announced

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By The Drum Team, Editorial

November 10, 2010 | 30 min read

This year's DADI Award winners have been announced with MadebyPi named Digital Agency of the Year.

DADI Award 2010 winners announced

Grand Prix

Company: Young

Title: Learn Something Every Day Campaign

URL: http://www.learnsomethingeveryday.co.uk

Credited Individuals: Young and Pete Jarvis and Gethin Vaughan

Chairman’s Award

Company: Hampton Associates

Client: BrewDog

Title: Proud to be alternative

URL: http://www.brewdog.com

Design and art direction: Graeme Smith

Management and planning: Lesley Hampton

Web build and back end development: Ewan Lyle and David Kindness

Digital Agency of the Year

AWARD

MadeByPi

NOMINATION

Blueclaw Media

NOMINATION

Code Computerlove

NOMINATION

Fuse Digital

NOMINATION

Realise

NOMINATION

Story

NOMINATION

Whitespace

Digital Media Buying Agency of the Year

AWARD

MediaCom Scotland

NOMINATION

MediaVest Manchester

NOMINATION

MEC Manchester

DADI Individual of the Year

AWARD

Aidan Cook, Managing Director, Sense Internet

NOMINATION

Don Smith, Creative Director, Realise

NOMINATION

Russell Townsend, Managing Director, Clusta

NOMINATION

Jeff Coghlan, Managing Director, Matmi

NOMINATION

Tony Foggett, CEO, Code Computerlove

NOMINATION

Mike Bennett, Cofounder, E3 Media

Creative Individual/Team of the Year

AWARD

MadeByPi

NOMINATION 
Matmi New Media Design

NOMINATION

Realise

Student Work of the Year

AWARD

Pascal Raabe

University College Falmouth

COMMENDATION

Andreas Lindén

University of Central Lancashire

Public Sector Website or Campaign

AWARD

Company: MediaCom Edinburgh

Client: Scottish Government

Title: Organ Donation - Joint Paper with Scottish Government

Credited Individual: Elaine Gilmour

AWARD

Company: The Workshop

Client: LSIS

Title: diploma-support.org

URL: www.diploma-support.org

Credited individuals: Mark Pearce and Sally Beeston

COMMENDATION

Company: Raw Design Studio

Client: Derbyshire Community Health Services

Title: www.cocktalesmix.co.uk

URL: www.cocktalesmix.co.uk

Derbyshire County Health Promotion Service: Jenny Goodwin and Julie Jackson

Creative Director: Rob Watson (Raw Design Studio)

Managing Director: Steven Taylor (Raw Design Studio)

Project Manager: Holly Williams (Raw Design Studio)

NOMINATION

Company: MadeByPi

Client: NHS Wakefield

Title: NHS Wakefield Sexual Health

URL: http://www.wfact.co.uk

Credited Individuals: Chris Hemingway, Jeff Shield, Alistair Graham, Colin Grist, Mike Darke, Lucie Gaunt and Natalie Blacker

Not-for-Profit / Charity Website or Campaign

AWARD

Company: Reading Room

Client: People's History Museum

Title: People's History Museum - There have always been ideas worth fighting for

URL: http://www.phm.org.uk/

COMMENDATION

Company: Cuckoo Design

Client: Diocese of Salford

Title: Get God on your iPhone

URL: www.salforddiocese.org.uk

Head of Creative Services: Phil Rainey

COMMENDATION

Company: Story UK

Client: Various charities

Title: ihave - 'handraising', not fundraising

URL: http://www.ihave.org.uk/index

Credited individuals: Manos Riglis and Dave Mullen

NOMINATION

Company: Elmwood

Client: BBC Breathing Places

Title: Growing something groundbreaking

URL: http://www.bbc.co.uk/breathingplaces/treeoclock/

Creative Director: Richard Scholey

Lead Digital Designer: Alex Nelson

Snr Designer: Chris Jackson

Deisgner: Si Morrow

Writer: Natalie Woodhead

Project Manager: Dawn Hamilton

Professional Services Website or Campaign

AWARD

Company: The Gate Worldwide

Client: Department of Public Health and Health Policy, Glasgow Universtity

Title: AfterNow website

URL: www.afternow.co.uk

Credited Individuals: Prof Phil Hanlon, Dr Sandra Carlisle, Pete Martin, Stephen Kempster and Jane Nicol

COMMENDATION

Company: Avian

Client: Blackadders

Title: Blackadders: a digital application - putting their own house in order

URL: www.blackadders.co.uk

Credited Individuals: Fraser Blyth, Alasdair Chisholm, Allin Dobrica and Nicola Porter (Blackadders)

NOMINATION

Company: Quba

Client: Halliwells

Title: How we created the best legal website

URL: www.halliwells.com

Credited Individual: Will Baron

NOMINATION

Company: Dog Digital

Client: Standard Life Investments

Title: Standard life Investments: flash for the financial elite

Credited Individuals: David Lochhead and Scott Atkinson

URL: www.dogdigital.co.uk/content

NOMINATION

Company: CTI Digital

Client: Mercuri

Title: Super Agency to the Rescue

URL: http://www.mercuri.net/

Credited Individuals: Adam Evans, Bill Thornton, Nick Rhind and Chris Gee

NOMINATION

Company: Assembly Studios

Client: Area Sq

Title: Area Sq Website - 'Visual, Innovative, Successful'

URL: www.areasq.co.uk

Credited Individuals: Jon Digby, Andy Bacon and Ross Cunningham

Financial Services Website or Campaign

AWARD

Company: MadeByPi

Client: first direct

Title: First Direct Live acquisition campaign

URL: http://www.live.firstdirect.com

Credited Individuals: Chris Hemingway, Stuart Jacklin, Paul Lemon, Steve Melrose, Matt Aitken, Bex Brown, Mike Almond and Harshad Patel

COMMENDATION

Company: Soup Digital Ltd

Client: Aviva

Title: Aviva - Tell Us Your Story

URL: http://www.aviva.co.uk/tellusyourstory/

Account Director: Nick Thompson

Creative Director: Simon Coupe

Project Managers: Alex Bentley, Meleiha Youngs

Senior Developers: Lee Powell, Scott Porter

Senior Flash Designer: Joe Bedington

Senior Flash Developer: Pete Starkey

NOMINATION

Company: Realise

Client: Scottish Widows

Title: Scottish Widows - Little Book of Money

URL: www.yourlittlebookofmoney.co.uk

Creative Director: Don Smith

NOMINATION

Company: CIVIC, Hookson, Rapid Mobile

Client: NCR

Title: Experience a new world of interaction

URL: www.ncradvisoryboard.com

Credits: CIVIC, Hookson, Rapid Mobile

NOMINATION

Company: MediaCom Edinburgh

Client: RBS

Title: Here for You: Re-establishing Consumer Trust and Pride

Credited Individuals: Rory Paterson and Ilana Goren

NOMINATION

Company: Cuckoo Design

Client: Police Mutual

Title: Website redevelopment

URL: www.pmas.co.uk

Head of Creative Services: Phil Rainey

In-House Website or Campaign

AWARD

Company: Young

Title: Learn Something Every Day Campaign

URL: http://www.learnsomethingeveryday.co.uk

Credited Individuals: Young and Pete Jarvis and Gethin Vaughan

COMMENDATION

Company: Allen Design Group

Title: Allen Design Group Website

URL: http://www.allendesigngroup.com

NOMINATION

Company: Shout

Title: You've Just Got to See It

URL: www.shoutdigital.com

Credited individuals: Gary Boon, Andy Brown and Phil Harvey

NOMINATION

Company: Strawberry

Title: The shoe maker without any shoes

URL: www.strawberry.co.uk

Credited individual: James Greenwood

NOMINATION

Company: fuse8

Title: Put yourself in their boots. (And their ridiculous hair!)

URL: www.worldcupstickup.com

Credited individuals: Simon Wilson, Joe Mason, Kevin Charlton, Darren Navier, James Foster and James McPherson

NOMINATION

Company: CIVIC

Title: Christmas on a shoestring

URL: www.shoestringxmas.com

Design: James Ferguson and Darcie Tanner Condie

Build: Craig Angus

News/Media/Publishing Website

AWARD

Company: Realise

Client: Film4

Title: Film4 - Becoming more audience friendly

URL: www.film4.com

Creative Director: Don Smith

Senior Designer: Dave Ward

Recruitment Website or Campaign

AWARD

Company: MadeByPi

Client: first direct

Title: First Direct Applicants VIP Area

URL: http://www.interactive.firstdirect.com/jobs

Credited individuals: Chris Hemingway, Andy Allen, Paul Lemon, Steve Melrose, Colin Grist and Bex Brown

NOMINATION

Company: Clock Creative Communications

Client: Fostering Solutions

Title: Finding people who care

URL: http://www.fosteringsolutions.com

Credited individuals: Kate Bindotti, Martin Dickson, Raymond Retson, David Bailey, Davinia Hamilton-Maddox and Paul Aspden

NOMINATION

Company: smrs ltd

Client: NEXT Ltd

Title: Stand Out From The Crowd

URL: http://careers.next.co.uk/trainees/

NOMINATION

Company: Bluecube Interactive

Client: Jameson

Title: Are you the Vital Ingredient?

URL: http://www.thevitalingredient.ie

Account Manager: Sheelin Conlon

Creative Director: Sebastien Sciot

Copyrighter: Sean Sharkey

FMCG Website or Campaign

AWARD

Company: Hampton Associates

Client: BrewDog

Title: Proud to be alternative

URL: www.brewdog.com

Design and art direction: Graeme Smith

Management and planning: Lesley Hampton

Web build and back end development: Ewan Lyle and David Kindness

AWARD

Company: Fuse Digital

Client: Lucozade Energy

Title: Amazing Adventures

URL: www.lucozadeadventures.com

Creative Director: Simon Davies

Art Direction & Design: Andrew Winter

Information Architect: Pete Edmondson

Flash Development: Samuel Chambers & Martin Lee

Back end development: Nikki Long & Tim Knight

Project Manager: Rebecca Boden

Strategy Director: Dan Neville

COMMENDATION

Company: Story UK

Client: Ardbeg

Title: Ardbeg Rollercoaster - Roll up, roll up!

URL: www.ardbeg.com/rollercoaster

Credited individuals: Manos Riglis and Dave Mullen

NOMINATION

Company: MadeByPi

Client: Ronseal

Title: Ronseal website

URL: http://www.ronseal.co.uk/

Credited individuals: Chris Hemingway, Andy Allen, Paul Lemon, Harshad Patel and Amy Littlefair

NOMINATION

Company: Whitespace

Client: Tennent's

Title: The Tennent's Hub: a website or a participation strategy?

URL: www.tennents.com

Creative Director: Iain Valentine

Senior Designer: Chris Davey

Flash Designer: Graeme Sutherland

Planner: Kate Bordwell

Senior Developer: Andrew Senter

Developer: Neil Gotodaro

Senior DMP: Alex Turnbull

Senior Account Manager: Carolyn Gordon

NOMINATION

Company: Extreme Creations

Client: Wensleydale Creamery

Title: Celebrating a

URL: http://www.wensleydale.co.uk

Credited individuals: Antony Prince, Mark Gledhill and Julian Winfield

Travel/Leisure/Sports Website or Campaign

AWARD

Company: Exstatik

Client: adidas UK

Title: Become the 12th Man

URL: http://www.adidas.com/campaigns/chelsea12thman/content/index.aspx

Digital Art Director: Darren Sloper

Senior Developer: Mark Williams

COMMENDATION

Company: McCann Manchester

Client: Welcome to Yorkshire

Title: Welcome to Yorkshire.com

URL: http://www.yorkshire.com/

Designer: Anthony Goodwin,

Designer: Tom Hardwidge,

Developer: John Kavanagh,

Project Manager: Hayley Stopford,

Project Director: Charlotte Haslam,

NOMINATION

Company: Exstatik

Client: Reebok

Title: Amir Khan - Reebok Retrain

URL: http://www.reebok.com/GB/amirkhan

Digital Art Director: Darren Sloper

Senior Developer: Mark Williams

Flash developer: Khahn Tu

NOMINATION

Company: Fuse Digital

Client: Lucozade Sport

Title: FitCoach

URL: www.lucozade.com/fitcoach

Creative Direction & Design: Andrew Winter

Information Architect: Pete Edmondson

Front end development: Simon Kitson

Back end development: Nikki Long & Tim Knight

iphone development: Andrew Nye

Project Managers: Jermaine Jackson & Tim Beaver

Strategy Director: Dan Neville

NOMINATION

Company: fuse8

Client: Red Bull

Title: Red Bull Music Academy

URL: http://rbma.deletelondon.com/london

Interactive/Entertainment Website, Game or Campaign

AWARD

Company: MadeByPi

Client: CBBC

Title: CBBC Relics

URL: http://www.bbc.co.uk/cbbc/games/#/lb/games/play/relic

Credited individuals: Chris Hemingway, Joe Robinson, Caroline Grant and Kyle Balnave

COMMENDATION

Company: Jollywise Media

Client: Disney

Title: Toy Story Missions

URL: http://www.toystorymission.co.uk/

Credited individual: Jon Mason

COMMENDATION

Company: Naked Penguin Boy

Client: Paramount Pictures International

Title: Shrek - The Final Chapter - Ogre Training

URL: http://www.shrekinternational.com/intl/uk/ogretraining/index.html

Credited individuals: Rob Heasley, John Stokes and Ciaran Synnott

NOMINATION

Company: Realise

Client: Realtime Worlds

Title: APB.com - Just show me the game, dude.

URL: www.apb.com

Creative Director: Don Smith

NOMINATION

Company: twentysix

Client: P&G

Title: Pringles Pringoooals

URL: http://apps.facebook.com/dancetovictory/

Account Manager: Guy Hunsworth

Retail/E-Commerce Website

AWARD

Company: Start Creative

Client: ADIDAS AG

Title: Adidas miCoach Core Skills - Beijing Store Opening

URL: http://vimeo.com/9204791

Credited individuals: Start Creative and Judge Gill

AWARD

Company: Blueclaw Media Ltd

Client: Daniel Footwear

Title: An Effective E-Commerce Re-design Project

URL: http://www.danielfootwear.com

Social Media Consultant: Siti Yunus

Web Designer: Max Stanworth

Director: James Holmes

NOMINATION

Company: PureNet

Client: BuyShedsDirect

Title: A real SHEDucation: an e-commerce solution to maximise online revenue

URL: www.buyshedsdirect.co.uk

Projects Director: Jonathan Morgan

Technical Director: Ian Lawton

Senior Developer: Kris Knowles

Multi-Media Designer: Richard Burnett

NOMINATION

Company: Equator

Client: Greaves Sports

Title: Scottish Football Direct for Greaves Sports

URL: www.scottishfootballdirect.com

Account Manager: Nick Wassink

Creative Director: James Jefferson

Assistant Creative Director: Patrick Bjorkman

Head of Interface Development: Jarrod McGuire

Web Application Developer: Seth Niemuth

Director of Application Development: Robert Graham

Senior Application Developer: Colin MacKay

Application Developer: Duncan McDougall

Use of Visual Design

AWARD

Company: Allen Design Group

Client: Allen Design Group

Title: Allen Design Group Website

URL: http://www.allendesigngroup.com

AWARD

Company: Line

Client: Digital Podge

Title: Digital Podge

URL: http://www.digitalpodge.co.uk/2009/

Creative Director: Rufus Spiller

Copywriter: Patrick Baglee

Designer: Alex Cowles and Mariusz Mickiewicz

Developer: John Sutherland

COMMENDATION

Company: Whitespace

Client: Tennent's

Title: Building a brand with a

URL: www.tennents.com

Creative Director: Iain Valentine

Senior Designer: Chris Davey

Flash Designer: Graeme Sutherland

Planner: Kate Bordwell

Senior Developer: Andrew Senter

Developer: Neil Gotodaro

Senior DMP: Alex Turnbull

Senior Account Manager: Carolyn Gordon

NOMINATION

Company: iris Manchester

Client: Wonderbra

Title: The Ultimate Strapless. No straps. No traditional above the line support. Just record sales

URL: http://www.ultimatestrapless.co.uk

Credited individuals: Kat Murphy, Ant Harris, Zoe Mcdonald, Pete Armstrong and James Barley

Use of Organic Search

Company: Impact Media Ltd

Client: Merlin Cycles Ltd

Title: Use of Organic Search (SEO) for Merlin Cycles Ltd

URL: http://www.merlincycles.co.uk/

Credited individuals: Adrian Bold, Lucy Griffiths, Rob Arkell, Sam Noble, Andy Williams and John Moss

COMMENDATION

Company: Bloom Media

Client: Ebuyer.com

Title: Best Kept Secret

URL: www.ebuyer.com

Managing Director: Alex Craven (Bloom Media)

Account Manager: Stuart P Turner(Bloom Media)

SEO Executive: Matthew Kerridge (Bloom Media)

Commercial Director: Dave Wood (Ebuyer.com)

Marketing Manager: Kate Darmody (Ebuyer.com)

COMMENDATION

Company: Steak

Client: Virgin Holidays

Title: How SEO helped Virgin Holidays take off everything!

Credited individuals: Gareth Owen, Steak, Martyn Wightman, Steak, Mike Best, Steak and Claire Palmer, Virgin Holidays

NOMINATION

Company: Fast Web Media Ltd

Client: The Premier League

Title: Out-Performing the Ticket Touts

URL: www.premierleague.com

Credit: Tom Smith

NOMINATION

Company: Fast Web Media Ltd

Client: Bravissimo

Title: Organic & Universal Search

URL: https://www.bravissimo.com/

Credit: Tom Smith

Use of Paid Search

AWARD

Company: Blueclaw Media Ltd

Client: National Holidays

Title: ROI Effective - PPC Case Study

URL: http://www.nationalholidays.com

Director: James Holmes

PPC: Consultant Eleni Buras

COMMENDATION

Company: Fast Web Media Ltd

Client: Bravissimo

Title: Reaching the Right People at the Right Time

URL: https://www.bravissimo.com/

Credit: Tom Smith

NOMINATION

Company: MediaCom Edinburgh

Client: RBS

Title: Give me a call!

URL: http://www.rbs.co.uk/personal/mortgages.ashx

Credit: Andrew Coatesworth

NOMINATION

Company: Net Media Planet

Client: The Perfume Shop

Title: Paid Search delivered a 280% increase in revenue through a clear integration strategy and innovation

Managing Director: Sri Sharma (Net Media Planet)

Account Manager: Matthew NCube (Net Media Planet)

Marketing Director: Matt Walburn (The Perfume Shop)

ECommerce Manager: Natalie Walker (The Perfume Shop)

Digital Media Strategy

AWARD

Company: Steak

Client: swiftover.com

Title: "Summer's Hottest Playlist"

Credited individuals: John Barton, Steak, Kate Hussey, Steak and Catherine Laughton, swiftcover.com

NOMINATION

Company: Hampton Associates

Client: BrewDog

Title: Proud to be alternative

URL: www.brewdog.com

Design and art direction: Graeme Smith

Management and planning: Lesley Hampton

Web build and back end development: Ewan Lyle and David Kindness

NOMINATION

Company: Fast Web Media Ltd

Client: Molson Coors Brewers (UK) Ltd.

Title: Cobra Beer Campaign Launch

URL: http://www.cobrabeer.com/

Credit: John Haigh

Use of Email

AWARD

Company: BJL

Client: Asda

Title: Building loyalty

Planning Director: Lisa Tomlinson

Account Director: Annette Evans

Account Executive: Charlotte Holmes

COMMENDATION

Company: Creative Lynx

Client: Lancaster University

Title: Lancaster University - The first for Northern Soul

NOMINATION

Company: Hillarys

Client: Hillarys

Title: web-blinds June World Cup email campaign

Creative Individuals: Adam Hindhaugh (Creative Digital Designer) and Hillarys Online Marketing Team

NOMINATION

Company: Story UK

Client: Ardbeg

Title: Ardbeg Corryvreckan - the Sea-quel: a tale with a twist

URL: www.ardbeg.com/twist

Creative Individuals: Dave Mullen and Manos Riglis

Use of Affiliate Marketing

AWARD

Company: Digital Window Ltd

Client: Vodafone

Title: Payment on Influence

Credited Individuals: Julia Stent, Vodafone, James Talbot, Vodafone, Giuseppe Gravano, Vodafone, Anjulie Truong, Affiliate Window and Daniel Fernandes, Affiliate Window

COMMENDATION

Company: R.O.EYE Ltd

Client: eBay Partner Network

Title: Implementing Quality Click Pricing - Using Affiliate Marketing to Drive Engaged Traffic

Credited Individuals: Chris Worthy, Richard Wright and Colin Telford

NOMINATION

Company: Digital Window Ltd

Client: BSkyB

Title: Sky Supertelly

URL: http://www.sky.com/shop/supertelly

Credited Individuals: Helen Southgate, BSkyB and Daniel Fernandes, Affiliate Window

Campaign which became viral

AWARD

Company: Young

Title: Learn Something Every Day Campaign

URL: http://www.learnsomethingeveryday.co.uk

Credited Individuals: Young and Pete Jarvis and Gethin Vaughan

COMMENDATION

Company: TBG Digital

Client: Vodafone

Title: Meet Android (Google hi-jack)’ Campaign

Credit: Ian Cassidy

COMMENDATION

Company: twentysix

Client: Epson

Title: Epson Extreme Gamer

URL: http://www.youtube.com/watch?v=D9sXhYlIfRY

Creative Director: Pete Petrella

COMMENDATION

Company: Whitespace

Client: The Fringe

Title: Crowdsourcing the Fringe

URL: http://fringecover.edfringe.com/

Senior Designer: Charlie Bell

Senior Developer: Andrew Senter

Developer: Richard Assar

Senior DMP: Alex Turnbull

Senior Account Manager: Carolyn Gordon

Mobile App / Campaign

AWARD

Company: Story UK

Client: APS (Advanced Pest Solutions)

Title: Smidge that midge with the iPhone app for midge forecasts

URL: http://itunes.apple.com/app/scottish-midge-forecast-uk/id375094872?mt=8ast

Credited Individuals: Manos Riglis and Dave Mullen

COMMENDATION

Company: The Bright Place

Client: Digital Podge

Title: iTrumps - Digital Podge Edition

Credited Individuals: Alasdair Scott, Simon O'Regan, Patrick Baglee, Rufus Spiller, Ross Laurie

COMMENDATION

Company: Chapter Eight

Client: Lyle & Scott

Title: Lyle & Scott Become An Upwardly Mobile Brand

Credited Individuals: Mario Thomas, Chris Vernon, Brian Lees

NOMINATION

Company: Creative North

Client: Welcome to Yorkshire

Title: The Welcome to Yorkshire iPhone App & Mobile Visitor Guide

URL: http://ax.itunes.apple.com/gb/app/welcome-to-yorkshire/id373298721?mt=8

Managing Director: Phil Mundy

Account Manager: Clare Addy

NOMINATION

Company: Exposure

Client: Symantec

Title: Symantec Infosecurity Europe 2010

Credited Individuals: Michelle Bates (Symantec) Lynsey Fletcher (Exposure) Seb Bench (Exposure) Rob Mayhew (Exposure)

Use of Technical Innovation

AWARD

Company: Code Computerlove

Client: Innova Clothing

Title: Technical Innovation Delivers Tailored Solution

COMMENDATION

Company: sa screen media

Client: Calvin Klein

Title: 9 Countries, 9 Men, 1 Winner

URL: www.digiadvans.com/pcr/2010/calvin-klein/march/index.html

Director: Scott Anthony,

Director: Jon Fenech,

Head of Media & Production Development: Chris Younger

NOMINATION

Company: Blueleaf

Client: Ovo Energy

Title: Securing Ovo's customer service future

URL: https://my.ovoenergy.com

Credited Individuals: Rob Smith and Joseph McDermott

NOMINATION

Company: CIVIC

Client: NCR

Title: Experience a new world of interaction

URL: www.ncradvisoryboard.com

Credits: CIVIC, Hookson, Rapid Mobile

Video Webiste/Use of Video

AWARD

Company: Rees Bradley Hepburn

Client: Freya (Eveden) Ltd

Title: Holy Fit

URL: www.theholyfit.com

Credited Individuals: Stuart Jackson, Mike Kalin, Dave Reed, Hayley Mottram and Nat Mortlock

COMMENDATION

Company: Story UK

Client: Ardbeg

Title: Ardbeg Rollercoaster - Roll up, roll up!

URL: www.ardbeg.com/rollercoaster

Credited Individuals: Dave Mullen and Manos Riglis

NOMINATION

Company: Digital Window Ltd

Client: buy.at & Coull

Title: Interactive Video Ads

Credited Individuals: Amy Ely, buy.at and Ifron Watkins, Coull

Integrated Media Campaign

AWARD

Company: MadeByPi

Client: first direct

Title: First Direct Live acquisition campaign

URL: http://www.live.firstdirect.com

Credited Individuals: Chris Hemingway, Stuart Jacklin, Paul Lemon, Steve Melrose, Matt Aitken, Bex Brown, Mike Almond and Harshad Patel

COMMENDATION

Company: Story UK

Client: Ardbeg

Title: Ardbeg Rollercoaster - Roll up, roll up!

URL: www.ardbeg.com/rollercoaster

Credited Individuals: Dave Mullen and Manos Riglis

COMMENDATION

Company: Whitespace

Client: Tennent's

Title: Moustaches, monkeys, and a participation strategy that got Hugh talking

URL: www.tennents.com

Creative Director: Iain Valentine

Senior Designer: Chris Davey

Flash Designer: Graeme Sutherland

Planner: Kate Bordwell

Senior Developer: Andrew Senter

Developer: Neil Gotodaro

Senior DMP: Alex Turnbull

Senior Account Manager: Carolyn Gordon

NOMINATION

Company: BJL

Client: Mr Green

Title: Guide to being a gentleman

Creative Directors: Pete Bastiman & Tom Richards

Art Director: Gary Fawcett

Writer: Lisa Nichols

Account Director: Nicky Unsworth

Use of Social Media

AWARD

Company: Whitespace

Client: The Fringe

Title: Crowdsourcing the Fringe

URL: http://fringecover.edfringe.com/

Senior Designer: Charlie Bell

Senior Developer: Andrew Senter

Developer: Richard Assar

Senior DMP: Alex Turnbull

Senior Account Manager: Carolyn Gordon

COMMENDATION

Company: twentysix

Client: twentysix

Title: 10 Downing Tweets

URL: www.10downingtweets.co.uk

Creative Director: Guy Sharman

COMMENDATION

Company: Wolfstar

Client: first direct

Title: First direct - The UK's First Social Bank

URL: http://www.newsroom.firstdirect.com/

Managing Director: Stuart Bruce (Wolfstar)

Deputy Managing Director: Mark Hanson (Wolfstar)

Account Manager: Sam Oakley(Wolfstar)

Head of PR: Amanda Brown (First Direct)

PR Assistant: Rebecca Hearst

Website coding and build: MadeByPi

NOMINATION

Company: 1000heads

Client: Nokia

Title: Nokia Nav: social media mission impossible

Credited Individuals: Benny Crime for video editing

NOMINATION

Company: 1000heads

Client: Nokia

Title: Nokia's super-social AR launch

Credits: RG/A built the online platform

NOMINATION

Company: Naked Penguin Boy

Client: Paramount Pictures International

Title: Shrek - The Final Chapter - Rumpels Amazing Deals

URL: http://apps.facebook.com/rumpelstiltskin/

Credited Individuals: Rob Heasley, John Stokes, Ciaran Synnott

Online Marketing Strategy

AWARD

Company: Story UK

Client: Ardbeg

Title: Ardbeg Rollercoaster - Roll up, roll up!

URL: www.ardbeg.com/rollercoaster

Credited individuals: Manos Riglis and Dave Mullen

COMMENDATION

Company: Code Computerlove

Client: Durex Ora!

Title: Durex Harnesses Consumer Behaviour To Reinforce Brand Values

NOMINATION

Company: iris Manchester

Client: Wonderbra

Title: The Ultimate Strapless. No straps. No traditional above the line support. Just record sales

URL: http://www.ultimatestrapless.co.uk

Credited individuals: Kat Murphy, Ant Harris, Zoe Mcdonald, Pete Armstrong and James Barley

NOMINATION

Company: QueryClick

Client: Classic British Hotels

Title: QueryClick Full Service Strategy: Travel

NOMINATION

Company: Bluecube Interactive

Client: AXA

Title: Redefining Digital Marketing Standards

Credited individuals: Dana Marie Mc Stravick, Account Director; Ruairi Mc Nally, Media Director; Ewa Adach, Search Manager

NOMINATION

Company: rippleffect

Client: Inventive Leisure

Title: Revolution Bars Digital Marketing Strategy

URL: www.revolution-bars.co.uk

Designer: Ant Clark

Designer: Paul Rietdyke

Account Manager: Mark Wynn

Account Director: Alec Woolford

SEO Manager: Jane Cragg

Programmer: Matt Curran

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