Scottish Government begins Know the Score 2010 cocaine campaign
This year’s Know the Score campaign from the Scottish Government has been launched, aiming to highlight the health risks around cocaine use for 18-24 year olds.
The four week-programme, featuring much of last year’s creative work by The Leith Agency, will also include a field marketing drive involving 140 pubs and clubs across Scotland.
The Cocaine Awareness weekend activity will include radio, cinema and online advertising, running until 12 November with Big Partnership handling PR and MediaCom overseeing the media planning and buying.
Each cocaine awareness weekend will look to correct misconceptions about cocaine usage and educate young people about the side effects that it causes.